Business strategy

It should be a well-curated plan that allows the you to formulate a plan of action to achieve a sustainable competitive advantage, It guides you in achieving goals, while maintaining a sustainable competitive edge and informing decision-making, reinforced by your mission, vision and values.

​

​

Your corporate strategy typically focuses on market analysis, growth opportunities, and overall company expansion. The business strategy acts as a roadmap that supports and helps implement the corporate strategy while also influencing competitive strategies aimed at enhancing market position and attracting clients from competitors.

Your business strategy provides a high-level framework, while your business plan delves into daily operations. Your plan is a tool that helps to deliver your strategy.

Behind the scenes, your strategy requires the active involvement of strategic management, C-suite and business leaders, who must drive the strategy forward. This entails in-depth analysis of your business, along with a keen understanding of your competitive position and capabilities. Engaging stakeholders, (including staff), is essential to success. An excellent strategy should be flexible, responsive, creative, challenging, realistic, focused, and engaging.

This includes ensuring alignment with your mission, vision, and values, building an effective leadership team, creating a dedicated implementation plan, allocating adequate budget, assigning objectives and responsibilities to the right individuals, aligning structures, processes, and people, communicating the strategy, reviewing progress, making necessary strategic adjustments, and fostering an organisational culture that supports your strategy.